The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
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- Brand
- Non-Profit Client
- Brand Parent Company
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- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
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Award
Agency
Client
Title
Category
Annual ID
Integrated Advertising
Agency: Baumann Ber Rivnay Saatchi&Saatchi / Ramat Gan
Client: Baumann Ber Rivnay Category: Self-Promotion / Single or Campaign
Binary Code
Agency: Jung von Matt / Limmat / Zurich
Client: Neuer Zuercher Zeitung Category: Self-Promotion / Single or Campaign
Healthy Business Cards
Agency: McCann Health / Sydney
Client: McCann Health Category: Self-Promotion / Single or Campaign
Ogilvy Persian & Urdu
Agency: Ogilvy & Mather / Gurgaon
Client: Ogilvy & Mather Category: Self-Promotion / Single or Campaign
Now is better
Agency: Sagmeister & Walsh / New York
Client: Sagmeister & Walsh Category: Self-Promotion / Single or Campaign
Goodbye MINI
Agency: TAXI Canada / Toronto
Client: TAXI 2 Category: Self-Promotion / Single or Campaign
MIRAI NIHON PROJECT ('THE FUTURE OF JAPAN' PROJECT)
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: TBWA\Hakuhodo Category: Self-Promotion / Single or Campaign